The Bag

First Week Sales in Music: The Most Misleading Stat, Label Shakeups, Wartime CEOs, and the NFL’s Billionaire Owners

Stray Kids, BigXthaPlug & Sombr illustrate the first week sales game, Sylvia Rhone’s exit, Grainge, Stringer & Kyncl’s org changes tracked, Ellison’s…

Oct 3, 2025 • Nathan McCartney

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January 2025

Streaming Kingpins: How Drake, Daniel Ek, and Sir Lucian Grainge Make Each Other Rich

They Turned Fractions of Pennies Into Billions—But Will It Last?

Jan 8, 2025 • Nathan McCartney

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December 2024

The Challenge is the Opportunity

Embracing Agency & Reinvention: DJ Clark Kent, Madonna, Sylvia Rhone, Troy Carter, John Janick, Alicia Keys & more

Dec 3, 2024 • Nathan McCartney

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April 2024

More Dollars Than Followers - Live from the Underground Rap Scene

Profiles on $uicideboy$, XXXTENTACION, BONES, HAARPER, Shakewell, Ski Mask The Slump God, Freddie Dredd, Pouya, $NOT & more

Apr 24, 2024 • Nathan McCartney

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A Review of the Funds in the Music Rights Acquisition Space

HarbourView, Hipgnosis, Iconic Artists Group, Iconoclast, Influence Media Partners, Kilometre Music Group, Litmus, Opus Music Group, Primary Wave…

Apr 10, 2024 • Nathan McCartney

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March 2024

The Bag Presents the Rich Paul Business Review

🎲🎲 Klutch Sports 🏀 ⚾ 🏈 Klutch Athletics 👟👟 Contracts 📃💰 🏁🏁🏁

Mar 26, 2024 • Nathan McCartney

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December 2023

The Bag's 2023 "Legacy Edition"

"The obstacles & everything we been through were being misjudged & misunderstood..it wasn't a brick wall, it was a speed bump & I embrace it as the…

Dec 20, 2023 • Nathan McCartney

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August 2023

The Bag Presents the Drake Business Review

Sales 💰, Touring 🌎, Products 🦉, Investments 💸, Film + Television 🎥, Spirits 🥃, Gaming 🎰, Aviation ✈️, Community 🇨🇦

Aug 24, 2023 • Nathan McCartney

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July 2023

The Bag's "Chaos Menu" Thoughtfully...

The Bear's brilliance, MrBeast's ascension, Gucci Mane's output, NBA Youngboy's work ethic, Drew Maggi's persistence, Sports $, & Music $....

Jul 18, 2023 • Nathan McCartney

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June 2023

Board Games

A look at the board of directors at top music companies, WMG + UMG's diversified portfolios, Len Blavatnik's fortune, Elliot Grainge's 10K Projects…

Jun 22, 2023 • Nathan McCartney

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May 2023

"I was just trying to make it with Steve Stoute...the legal way, drug-free route"~Nas

Making the 🍩 with Steve Stoute + United Masters, Brent Faiyaz stays indy, Nas's Steps to Success, The Trackmasters Discography + Anthony Saleh's 🚀

May 5, 2023 • Nathan McCartney

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March 2023

"I want the finer things in my life, so I hustle..." ~ 50 Cent

A look at 50 Cent's media takeover 🟢, Childish Gambino and Ludacris's cross-overs 🚀 and The Weeknd's ambition 🔝.

Mar 21, 2023 • Nathan McCartney

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